5 Things You Can Immediately Do To Get More Visibility Online
At Blueclaw, we’re committed to providing digital marketing services tailored to your business’ goals and needs. We pair over 15 years of experience with best industry practices and data-driven insights, to create a strategy that really elevates and expands your online presence. From data-driven SEO and paid search to optimised content and best-in-class media relations, we provide a multi-team approach to building traffic to your site and maximising your brand’s digital visibility.
Creating a website is just the first step; the real challenge lies in driving traffic to it. For beginners in the online space, navigating the intricacies of digital marketing can be overwhelming.
However, implementing a few fundamental strategies can make a significant impact on your website's visibility. Here are five actionable steps you can take right away to improve traffic on your website as a newbie.
Optimize Your Content for Search Engines (SEO)
Search Engine Optimization (SEO) is crucial for enhancing your website's visibility on search engines like Google.
Conduct keyword research to identify terms relevant to your content and integrate them naturally into your website's titles, headings, and body text.
Make sure your website's meta tags, including title tags and meta descriptions, are well-crafted and incorporate relevant keywords.
Additionally, create high-quality, informative content that provides value to your audience. Regularly updating your content can also signal to search engines that your site is active and relevant.
Utilize Social Media Platforms
Social media is a powerful tool for driving traffic to your website. Create profiles on popular platforms like Facebook, Twitter, Instagram, and LinkedIn, depending on your target audience.
Share your website content regularly and engage with your audience by responding to comments and messages.
Utilize relevant hashtags to increase the discoverability of your posts.
Collaborate with influencers or other businesses in your niche to expand your reach. Consistent and strategic use of social media can significantly boost your website traffic.
Start Email Marketing
Building an email list is a valuable asset for any website. Offer a compelling incentive, such as a free ebook or a discount, to encourage visitors to subscribe to your newsletter.
Once you have a subscriber base, regularly send out newsletters with updates, promotions, and exclusive content.
Email marketing helps you maintain a direct line of communication with your audience, driving repeat visits to your website.
Use enticing subject lines and personalize your emails for a more significant impact.
Invest in Paid Advertising
While organic methods are essential, paid advertising can provide an immediate traffic boost.
Platforms like Google Ads and social media advertising allow you to target specific demographics, interests, and behaviors.
Set a budget, create eye-catching ads, and monitor their performance.
Paid advertising can be particularly effective for promoting time-sensitive offers or events. Be sure to track the return on investment (ROI) to refine your advertising strategy over time.
Improve Website Speed and User Experience
A slow-loading website can turn visitors away, negatively impacting your traffic.
Optimize your website's speed by compressing images, utilizing browser caching, and minimizing unnecessary plugins. Ensure that your website is mobile-friendly, as a growing number of users access the internet through mobile devices.
A positive user experience encourages visitors to stay longer and explore more pages, which can positively influence your search engine rankings.
Improving website traffic as a newbie requires a combination of strategies, and the key is to stay consistent.
By focusing on SEO, leveraging social media, implementing email marketing, exploring paid advertising, and enhancing user experience, you can pave the way for sustained growth in your online presence.
Start with these actionable steps, and as you become more familiar with the digital landscape, you can continue to refine and expand your strategies for even greater success.
We’re always keen to talk search marketing.
We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.